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Course Finder Re-imagined

Due to substantial changes in the higher education landscape caused by the COVID-19 pandemic, there is a pressing demand to increase agent satisfaction and onboard new students by converting submitted agent application forms.

Feedback from previous surveys on agent satisfaction show dissatisfaction with the Course Finder tool. As one remarks:

“Course finder should present relevant information clearly and concisely at first glance.”

A request for Minimum Valuable Product (MVP) that should be implemented to provide a better user experience and increase agent satisfaction was put forward in Q2 of 2022.

I was responsible for overseeing the design process from concept to final implementation. This involved conducting foundational research to gather insights and opportunities, generating initial concepts, exploring design solutions, providing regular progress updates to cross-functional teams, and the delivery of the final assets for the build phase.

Requirements

In scope

Meet the needs of the project as a minimal viable product (MVP).

Scalability

Be able to easily add new features in future releases.

Responsive

Agents are likely to access using a mobile devices at fairs and events.

A new intuitive user interface of the current Course Finder tool was needed for easier access to course information during counseling sessions with students and parents. This can be used both in the office or at fairs/events, with the end goal of converting enquiries into applications.

A fresh encounter

Finder flow
Responsive

The need for going responsive.

Agents were engaging in counseling students at fairs and events, utilizing solely mobile and tablet devices.

Identifying an optimal entry point

Agents reported that a student's preferred study region is the primary factor when searching for courses. We used this insight to guide agents in selecting a specific region upfront, while narrowing down the list of course options displayed on the main course search page.

Pick region
Positive reinforcements

Positive reinforcements.

Feedback notifications to give agents a continuous sense of control which increased the overall user experience and increased engagement.

Mimic agents mental model to shortlist courses.

The usability testing revealed that agents expected the shortlisting process to resemble a traditional shopping cart or checkout interaction.

Shortlist
Find a Course - Mobile top
Find a Course - Mobile bottom


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