Digital NSW homepage
Unifying Digital NSW through a digital front door
Unifying Digital NSW through a digital front door
Through continuous feedback from our customers, several deficiencies have been identified on the Digital NSW website. Users struggle to find information, face unclear process guidance, lack structured pathways, and encounter complex content. Meanwhile, stakeholders desire a more equitable piece of the pie.
I've had the opportunity to lead the design activities, transforming these challenges into opportunities. The goal is to create a more user-centric entry point that simplifies access to information while improving the overall experience of accessing NSW government digital products and services.
This project specifically focuses on the homepage of the website, as well as touching on navigation elements such as the global search and main navigation.
To better understand the pain points of frequent website visitors, I conducted stakeholder interviews, collected submissions from the feedback assist widget and gathered data from google analytics. I gathered all the information and synthesized several root problems and potential solutions.
Key decisions centered around:It's important to note that we didn't set out to reinvent the wheel. Instead, we focused on making small, incremental improvements to the current design, utilizing existing components available in the CMS.
Moving forward, we plan to continue gathering user feedback on these changes and make further refinements as needed.
Lacking flair with purpose. My website contributes to a more sustainable digital future♻️. Learn more