Transitioning to the public sector and stepping into a Senior UX/UI designer government design system role has allowed me to apply the skills and knowledge gained from my 12-year career in the private sector - where I had the opportunity to work both as a front-end engineer and a UX/UI designer.

Part of an enterprise-level SCRUM agile group, the Technology-Enablement team consists of a product owner, delivery manager, a developer, and myself as the UX/UI designer. We build, support, and maintain the essential building blocks for NSW government websites. Every minor change has a significant impact, with each design decision being crucial and potentially affecting millions of people.

Even though product design remains at the heart of everything, there is a greater emphasis on long term outcomes and prioritising opportunities as opposed to delivering outputs (such as the creation of new components) - everything operates at a higher level of abstraction focusing on reusable bite size chunks.

Accomplishments:

  • Leading UX/UI for an enterprise government design system Figma UI Kit, serving 100+ government websites and services, impacting millions of citizens.
  • Established a baseline for measuring success on the NSW Digital Community platform used for engaging with our customers.
  • Conducted regular audits of customer websites, identifying and implementing improvements.
  • Actively contributed to implementing WCAG 2.2 AA guidelines and staying current with accessibility standards and best practices to ensure digital inclusivity across all design system components.
  • Implemented a 'Component spec library' to improve communication between designers and developers by providing a single source of truth for component specifications.
  • Increased engagement on smaller devices by improving the menu system.
  • Innovated and standardized a sponsors list section, a cookie banner, a tooltip and improved sharing capabilities through a utility list.

Digital NSW website

My time is also distributed with designing various parts of the Digital NSW website.

Digital NSW homepage redesign:

A fresh new face for Digital NSW, with the aim of increasing user engagement while giving all seven branches an even piece of the pie.

Go to the case study


NSW Digital Strategy:

NSW SDS Showcase Caption: Minister Jihad Dib addressing the recent release of the NSW Digital Strategy at the Digital NSW 2024 Showcase.