Short version:

I've been designing and developing for the web for over fifteen years. I care a lot about helping people learn and do great things with technology. I'm especially good at bridging the gap between design and engineering.

Slightly longer version:

It all started with my major work, an art project in my final year of school - inspired by a combination of my grandfathers drawings of turning each letter of the alphabet into a fun animal shape and living through the end of the communist era as a child growing up in Romania.

My love for computers began with video games, though they used to crash and freeze back then – not so fun! But hey, fixing them was strangely satisfying.

This combination of joy and pain taught me to persevere, a desire to understand systems, interfaces and eventually push me into coding and design.

After finishing an Advanced Diploma of Graphic Design in Visual Communications in the early 2000s, I set out on a journey working as a print designer both in Sydney and abroad (London, UK), which gave me a solid foundation of design principles - the ability to spot misaligned objects from a mile away to this day :)

In 2009, with guidance from a developer friend, we co-founded FindaTeammate, a website linking actives in their local area. The countless design iterations!! While I relied on my instincts and best practices, it provided a valuable lesson in understanding how websites are built, how they break, and the intricacies of SEO.

It was a steep learning curve, but it ultimately paved the way for my journey into digital design, coding, and understanding user needs and their frustrations.

With 15 years designing and building digital products, I bring a unique mixture of UX design and system thinking in everything I do.

My approach

A continuous loop cycle of learning, designing, testing and repeating.

What does working with me look like? Here are some things I value

• Solving technical problems and helping other people understand it
• Working as one team (avoiding power dynamics)
• Meaningful conversations, driven by a genuine curiosity and compassion for people
• Asking questions about extreme edge cases, and pushing for minimum viable solutions.

Want to chat with me? Connect on LinkedIn →

I enjoy mentoring other designers and contributing to the design community.

Outside of UX and design, you'll find me outdoors - in the garden, shooting hoops, cycling, kayaking and exploring the world with my wife and two amazing children on the Central Coast, NSW.